Builds / Who It Is For / Automotive Businesses
Automotive Businesses

For shops with a
waiting room.

If your customers already care about cars, a simulator in the waiting area is the rare amenity that is actually on brand rather than just being a nicer chair.

From $6,995 2–4 Week Build Time Nationwide Shipping
The Fit

Why people like you buy one.

Academy Sport simulator build
Commercial use, specified for it

Performance shops, tuners and specialist workshops have an advantage most businesses do not: the customer sitting in your waiting area is already interested in driving. A simulator is not a random perk in that context, it is the obvious one.

It also gives your staff something to talk to a customer about that is not the invoice, which is worth more than it sounds.

What To Think About

The decisions that matter.

Durability over capability

This is commercial use. Spec for robustness and simple operation rather than for the last few Nm of torque.

Unsupervised operation

Nobody on your team has time to reset it. We set it up so it returns to a known state and is usable without help.

Branding

Livery and wrap options let it carry your shop branding, which turns an amenity into a marketing surface.

Space and access

The chassis needs a footprint and the room needs a door we can get it through. Send us the room dimensions and a photo of the access route before you order and we will confirm it fits rather than discover it on install day.

Power

A single standard outlet covers most builds. Motion and triple-display setups draw more, so we confirm requirements against your room as part of the build.

The Lineup

Where we would start you.

Our published builds. Nothing here is a special edition invented for this page.

BuildPriceDisplayWheelbasePedalsHaptics & Motion
Rookie $6,995 34" curved WQHD 165Hz 8Nm direct drive Load cell None
Base From $10,000 49" curved 144Hz 15Nm direct drive Load cell Buttkicker
Club OLED $16,995 49" QD-OLED 240Hz 25Nm, DD2 or Simucube 3 Simucube Active Buttkicker

Rookie and Base cover most waiting-area installations well. The audience is casual and the rig is better robust than maximal.

Related

Keep reading.

Elsewhere at Academy

Try before you buy.

Every build on this site is a rig we run daily in the Tampa lounge.

Frequently Asked

Real answers.

Is a simulator too much for a waiting area?
For a general business, maybe. For a performance shop whose customers are already car people, it is the most on-brand amenity available.
Will customers break it?
These are the components we run daily in a commercial lounge. Tell us the expected usage and we will spec for it.
Does staff have to run it?
No. We set it up so it returns to a known state and works without supervision.
Can it carry our branding?
Yes, through livery and wrap options.
What is the smallest sensible build for this?
Rookie is a genuine option for a waiting area, and the entry price reflects that.
Can we finance or expense it as equipment?
That is a question for your accountant rather than us, but it is bought as equipment like anything else in the shop.
Next Step

Start your build.

Tell us what you drive, what you want it for and where it goes. We will spec it properly.